ABOUT SELDA CITY
Selda City exists because most founders don't want to become full‑time sales managers—or stitch together a dozen tools—just to reach their first hundred customers.
Before Selda, our work looked like most early‑stage teams: spreadsheets, CRMs, scrapers, outreach tools, Zapier flows—and a lot of glue in between. Every new idea meant another system to wire up, another dashboard to watch, another person to onboard.
We realised the problem wasn't a missing feature. The problem was the shape of the whole thing. Sales looked more like a living city than a single app: leadership setting direction, people on the streets talking to customers, and data flowing through everything.
Selda City is our answer: a persistent neural city where Vault remembers, Director HQ decides, and Sales House does the work. You don't log into ten tools; you turn the lights on in your City and let it run.
Selda City is built for founders, small GTM teams and operators who want serious outbound, but don't want to build a heavy sales organisation.
If you recognise yourself in any of these, Selda City is our attempt to give you a small GTM team in a box—always on, never tired, never bored of follow‑ups.
We're a small, product‑obsessed team working out of Finland and a few other corners of the world. We ship quickly, talk to customers constantly and try to keep the product opinionated: fewer knobs, more outcomes.
We believe your market knowledge is cognitive capital. It should live in your City (Vault), not be locked inside a vendor. That's why we design everything so you can take your data, learnings and copy with you—even if tools change.
Selda City is still young. That means we're listening closely, shaping the City around a handful of core use cases and customers. If you'd like your market to be one of the first districts we light up, we'd love to talk.
